Goal: Generate significant consumer interest in HowAboutWe's first standalone messaging app
Pre-Launch Exclusive:
- New York Times - I Had a Nice Time With You Tonight. On the App.
Launch Day - Coverage Highlights:
- Quartz - The best messaging platform ever invented can only connect you to one other person
- Fast Company - This iPhone App Is The Evernote Of Romance
- TechCrunch - HowAboutWe Launches You&Me Messaging App For Couples
- DailyDot - We are having way too much fun with this dating app for couples
- Glamour - Hey Couples, Your Communication Just Got a Whole Lot Cuter! Meet How About We's New App, You&Me
- The volume and quality of press coverage helped secure a 'Best New App' feature in iTunes
